I plan, launch, and optimise campaigns across SEO, paid media, and content — turning attention into measurable growth for brands that want to be found, chosen, and remembered.
I'm Riya Rasheed, a digital marketing specialist who treats every campaign like a hypothesis worth testing. My work sits at the intersection of creativity and data — content that resonates, backed by numbers that prove it works.
Mission: help brands grow with strategy that's measurable, not guesswork.
Vision: a marketing practice where every rupee spent can be traced to a result.
Full-funnel thinking — from first impression to conversion, nothing is left to chance.
Every decision is backed by analytics, not assumptions.
Built the fundamentals of consumer behaviour, branding, and communication strategy.
Managed first paid social campaigns and learned analytics from the ground up.
Owned SEO and paid strategy for multiple client accounts, scaling organic traffic and ROAS.
Now partnering directly with founders and brands on end-to-end growth marketing.
Six core services, each run as a focused discipline rather than a bundled afterthought.
Platform-native content and community strategy that builds real audience relationships.
Read MoreSearch, Display, and Performance Max campaigns optimised for cost-efficient conversions.
Read MoreEditorial calendars and storytelling frameworks that turn readers into customers.
Read MoreFast, conversion-focused websites designed to support the marketing funnel, not fight it.
Read MoreA quick read on core competencies — the numbers behind the strategy.
Hover to pause — everything I use daily to plan, build, and measure.
Google · 2023
Google · 2023
Meta · 2022
HubSpot Academy · 2023
SEMrush Academy · 2024
Coursera · 2024
Attention is the scarcest resource a brand has. Digital marketing is the discipline of earning it — and proving it was worth earning.
Not an agency retainer. Not a freelancer who disappears after delivery — a strategic partner who stays accountable to the number that matters: growth.
Start a ProjectMonthly reports that show exactly where budget went and what it returned.
You work with me, not a rotating account team.
Campaigns are tested, measured, and adjusted in weeks — not quarters.
Paid media typically shows early signals within 2–3 weeks. SEO and content compound over 3–6 months for lasting results.
Yes — I tailor scope and budget to the size of the brand, from early-stage startups to established teams.
Strategy, execution, reporting, and a monthly review call — the exact mix depends on the channels we agree on.
Absolutely — I start with a full audit of what's running before making any changes.
Tell me about your brand and goals — I'll follow up within one business day.
Quick chat, fastest response
hello@riyarasheed.com
@riyarasheed.marketing
/in/riyarasheed